Over 70 percent of American adults (about 150 Million people) are now using the Internet regularly. Out of those with internet access, 88 percent or 120 Million people (111 Million last year) use search engines to find information. Source: The Pew Internet Project. Average cost per business lead using printed Yellow Pages is $1.18. The average cost per business lead using the web is 29 cents. Average cost to get a phone number at Information (on the phone) is now over $1.00! As a direct result of this, usage of Internet Yellow Pages (IYP) for local and regional search is increasing rapidly (up 46 percent 7/2005 to 7/2006). The worldwide Internet audience has grown another 10 percent in the past year. 747 million people aged 15 and up used the Internet in January 2007. Sources: US Bancorp and ComScore
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